Modernizing a Corporate Social Responsibility Blog.

Brief

Diario Responsable, a respected blog focused on Corporate Social Responsibility (CSR), needed a visual identity refresh to better reflect their authoritative position in the industry while appealing to their evolving audience of sustainability professionals and corporate leaders.

Challenge

The rebranding project presented several important considerations:

Solution

I developed a comprehensive rebranding strategy centered around a thoughtful logo redesign:

Research & Discovery

Logo Concept Development

Visual System Extension

Implementation Strategy

Results

The rebranding successfully repositioned Diario Responsable in the CSR media landscape:

Key Takeaways

This project demonstrates my ability to:

Looking for a brand refresh or complete identity redesign? Contact me to discuss how strategic visual thinking can elevate your organization’s presence and impact.