ES / EN
Creative Lab
Visual Strategist & Designer

Design with
purpose.

I build identities, digital products and strategic systems for brands that value clarity and impact.

Selected works

2023 — 2025

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Brand Redesign dance school in Miami

Brand Redesign dance school in Miami.

2026

Brief The Independence Academy of the Arts, a ballet and dance school in Miami, needed to modernize their operational systems and online presence. Their existing workflows were entirely offline, with paper forms, cash payments, and manual scheduling creating significant administrative burden and revenue leakage. Challenge The dance academy faced several critical operational obstacles: Solution I […]

Case Study
Modernizing a Corporate Social Responsibility Blog

Modernizing a Corporate Social Responsibility Blog.

2026

Brief Diario Responsable, a respected blog focused on Corporate Social Responsibility (CSR), needed a visual identity refresh to better reflect their authoritative position in the industry while appealing to their evolving audience of sustainability professionals and corporate leaders. Challenge The rebranding project presented several important considerations: Solution I developed a comprehensive rebranding strategy centered around.

Case Study
Impact Storytelling: Video Editing for World Compact Spain

Impact Storytelling: Video Editing for World Compact Spain.

2026

Brief World Compact Spain (Pacto Mundial España) needed a compelling year-in-review video summarizing their key achievements and initiatives promoting sustainable business practices and corporate social responsibility. The video needed to distill complex data and multiple initiatives into an engaging, shareable format. Challenge This high-profile video project presented several specific challenges: Solution I developed a comprehensive.

Case Study
Branding y Diseño Web para Mercado tradicional de Pozuelo

Branding y Diseño Web para Mercado tradicional de Pozuelo.

2026

Brief El Mercado de Pozuelo, un mercado local tradicional, necesitaba una identidad de marca completa y presencia digital para revitalizar su imagen, atraer clientes más jóvenes y competir con opciones modernas de compra. El proyecto requería equilibrar el respeto por la tradición con el atractivo contemporáneo. Desafío El mercado enfrentaba varios obstáculos significativos en sus […]

Case Study
Diseño de Identidad de Marca de My Florida Films

Diseño de Identidad de Marca de My Florida Films.

2026

My Florida Films necesitaba una identidad de marca distintiva y profesional que les ayudara a destacar en el competitivo mercado de producción de video de Florida.

Case Study
Motion Design Foundation for Real Madrid Femenino

Motion Design Foundation for Real Madrid Femenino.

2026

Brief Goat Knight Motion Graphics Studio contracted me to develop foundational design elements for Real Madrid Femenino’s social media videos and promotional materials. These elements needed to capture the energy and prestige of the team while providing versatile building blocks for dynamic motion graphics. Challenge This high-profile project presented several specific challenges: Solution I developed […]

Case Study
Web and communication redesign for a NGO building schools in Africa

Web and communication redesign for a NGO building schools in Africa.

2026

Brief Fundación Española de Cooperación Sanitaria (FECS) needed compelling annual reports and publications that would effectively communicate their healthcare impact, attract donors, and establish their professional credibility. The materials needed to transform complex healthcare data into accessible, engaging content. Challenge This publishing project presented several important considerations: Solution I developed a comprehensive publication design system: […]

Case Study
Digital Transformation and Brand Evolution for an Ocean Fundation

Digital Transformation and Brand Evolution for an Ocean Fundation.

2026

Brief Fundación Aula del Mar Mediterráneo (FAMM) needed a comprehensive digital transformation and brand refresh to increase their visibility, streamline their operations, and effectively communicate their marine conservation initiatives. The organization was operating with outdated workflows and inconsistent branding that limited their reach and impact. Challenge FAMM faced multiple operational and communication obstacles: Solution I […]

Case Study