Brand Redesign dance school in Miami.

Brief

The Independence Academy of the Arts, a ballet and dance school in Miami, needed to modernize their operational systems and online presence. Their existing workflows were entirely offline, with paper forms, cash payments, and manual scheduling creating significant administrative burden and revenue leakage.

Challenge

The dance academy faced several critical operational obstacles:

Solution

I designed a comprehensive digital transformation strategy and new logo design

Website Development

Online Registration System

Digital Payment Processing

Interactive Class Calendar

Brand Refresh Proposal

Results

While the brand refresh wasn’t implemented, the digital transformation delivered significant improvements:

Key Takeaways

This project demonstrates my ability to:

Need to bring your traditional business into the digital age? Contact me to discuss how strategic digital transformation can streamline your operations while enhancing customer experience.